Hiding in Plain Sight is one of those rare bars where they actually care about cocktails instead of Instagram content. The name is probably meant to be ironic because half of Amsterdam is talking about it by now, but the intimate atmosphere remains.
The menu is tightly curated - no endless list of obscure names, but a selection that shows someone really thought this through. Classic foundation, creative twists, and all without the pretension of 'look how special I am'. The bartenders know what they're doing, and you taste it in every glass.
Perfect for a date night if you want to impress someone without overkill, or for a calm start to your evening before diving into the city. The atmosphere is intimate without being cramped, and it's a place where you can actually talk without having to shout.
Reservations are recommended, especially with a group. Because yes, the secret has long been out.